L&T Finance Ltd, one of India’s leading NBFCs, has announced a strategic partnership with Google Pay to provide personal loans to eligible users directly through the Google Pay app, starting August 2025. This collaboration aims to make credit more accessible and convenient, leveraging Google Pay’s extensive reach and L&T Finance’s digital lending expertise, and marks a significant step in advancing digital financial inclusion across India.

Partnership Overview

The newly announced partnership between L&T Finance Ltd and Google Pay enables eligible users to seamlessly apply for and access personal loans through the Google Pay platform. This initiative is part of L&T Finance’s broader product diversification strategy, which focuses on embedding financial products within high-engagement digital ecosystems to meet evolving consumer expectations.

Key Features of the Partnership:

Digital Loan Application: Users can apply for personal loans directly within the Google Pay app, streamlining the borrowing process.
Eligibility-Based Offers: Only users who meet L&T Finance’s eligibility criteria will be able to access these loan products.
Fast Disbursal: The integration is designed for quick approval and disbursal, leveraging technology for a seamless user experience.
Wider Reach: Google Pay’s large and diverse user base, spanning both urban and rural India, is expected to help L&T Finance expand its customer acquisition efforts.

Strategic Significance

According to Sudipta Roy, Managing Director & CEO of L&T Finance Ltd, “The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer.” This partnership aligns with L&T Finance’s “Lakshya” strategy, which emphasizes digital transformation and customer acquisition through technology-driven solutions.

Manish Kumar Gupta, Chief Executive - Urban Unsecured Assets, Payments & Digital Partnerships at L&T Finance Ltd, added, “Our partnership with Google Pay is a significant milestone in our ongoing efforts of becoming a digitally native lender. Google Pay’s wide user base will help us strengthen our position in the Personal Loans landscape.”

Impact on Financial Inclusion

The collaboration is expected to play a pivotal role in advancing digital financial inclusion by:

Making credit more accessible to underserved segments.
Empowering consumers to fulfill their financial aspirations with responsible credit.
Supporting India’s broader push towards a digital economy.

Recent Partnerships and Context

In FY25, L&T Finance has also partnered with other major fintech platforms such as PhonePe, CRED, and Amazon Pay, reflecting its commitment to leveraging technology for expanding its reach and product offerings. The partnership with Google Pay is seen as a continuation of this strategy, embedding lending products into platforms with high user engagement.

Table: Key Aspects of the L&T Finance–Google Pay Partnership

Aspect	Details
Launch Date	August 2025
Loan Type	Personal Loans
Platform	Google Pay
Eligibility	Based on L&T Finance’s criteria
Strategic Goal	Product diversification, digital inclusion, customer acquisition
Other Partners FY25	PhonePe, CRED, Amazon Pay

Frequently Asked Questions

How will users know if they are eligible for a loan on Google Pay?
Eligible users will receive personalized loan offers within the Google Pay app based on L&T Finance’s credit criteria.

What is the typical loan amount range offered through this partnership?
Loan amounts will vary, but specific ranges will be communicated to eligible users within the app based on their credit profile.

Are there any special interest rates or benefits for Google Pay users?
Interest rates and benefits will be determined by L&T Finance and may vary depending on user eligibility and ongoing promotions.

Will the loan approval process require physical documentation?
The process is designed to be fully digital, minimizing or eliminating the need for physical documentation.

Is this service available in both urban and rural areas?
Yes, the partnership aims to reach users across urban and rural India, leveraging Google Pay’s wide presence.

Key Takeaways

The L&T Finance and Google Pay partnership marks a major advancement in digital lending, making personal loans more accessible and convenient for millions across India. By integrating financial products into popular digital platforms, both companies are driving financial inclusion and setting new standards for customer-centric, technology-driven lending. Eligible users should check their Google Pay app for personalized loan offers and take advantage of this seamless borrowing experience.