Renee Cosmetics, one of India’s fastest-growing direct-to-consumer beauty brands, is in discussions to raise over ₹200 crore from new investors through a mix of primary and secondary transactions, following its recent $30 million Series C funding at a $200 million valuation led by Playbook Partners. This fresh capital injection is poised to accelerate the company’s ambitious plans for offline expansion, product innovation, and technology upgrades, as it targets doubling its annual revenue run rate to ₹1,000 crore within two years.

Renee Cosmetics Eyes Major Expansion with Fresh Funding

Recent Fundraise and Strategic Intent

Renee Cosmetics, founded by Aashka Goradia Goble alongside Beardo co-founders Priyank Shah and Ashutosh Valani, recently secured $30 million (₹262 crore) in a Series C round led by Playbook Partners, with participation from existing investors like Edelweiss and Evolvence India. The round, which included both primary and secondary transactions, valued the company at $200 million.

The company is now in advanced talks to raise an additional ₹200 crore from new investors, signaling strong market confidence and investor appetite for India’s burgeoning beauty and personal care sector. The upcoming round is expected to further bolster Renee’s efforts to expand its omnichannel presence, deepen product innovation, and invest in cutting-edge marketing and technology infrastructure.

Growth Trajectory and Market Presence

Revenue Growth: Renee Cosmetics has tripled its revenue in the past 18 months, achieving an annual revenue run rate (ARR) of ₹500 crore. The company aims to double this figure to ₹1,000 crore within the next two years, leveraging its strong consumer adoption and innovation-led product launches.
Product Portfolio: With a catalog of over 200 SKUs, Renee offers a diverse range of products including lipsticks, eyeshadows, nail polishes, mascaras, and eyeliners.
Distribution: The brand boasts a robust omnichannel presence, with products available in over 15,000 retail outlets across India as well as on major e-commerce and quick commerce platforms.
Global Expansion: Renee has begun piloting its online presence in international markets such as the US, UAE, and Australia, marking its first steps toward global expansion.

Strategic Focus and Use of Funds

The anticipated ₹200 crore funding will be directed towards:

Scaling offline distribution to reach new geographies and customer segments.
Deepening product innovation to stay ahead in the competitive beauty market.
Investing in marketing and technology to optimize consumer acquisition costs and drive higher conversion rates across both D2C and marketplace platforms.

“This capital gives us the firepower to scale our marketing engine, optimize consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms,” said Ashutosh Valani, co-founder of Renee Cosmetics.

Comparative Table: Renee Cosmetics’ Recent Performance Metrics

Metric	2024 (18 months ago)	2025 (Current)
Annual Revenue Run Rate	~₹167 crore	₹500 crore
Product SKUs	~100	200+
Retail Outlets	~5,000	15,000+
Company Valuation	$140 million	$200 million

Frequently Asked Questions

What differentiates Renee Cosmetics from other Indian beauty brands?
Renee focuses on rapid product innovation, unique packaging, and a strong omnichannel presence, setting it apart from traditional competitors.

How does Renee plan to utilize technology for growth?
The company invests in data-driven marketing, personalized consumer experiences, and advanced supply chain solutions to optimize efficiency.

Are there plans for Renee to enter new international markets soon?
While currently piloting in the US, UAE, and Australia, Renee is evaluating further global expansion based on market response.

Who are the key founders behind Renee Cosmetics?
The brand was founded by Aashka Goradia Goble, Priyank Shah, and Ashutosh Valani, leveraging their prior experience in the beauty and grooming sector.

What are the main channels for Renee’s product sales?
Renee sells through its own D2C platform, major e-commerce sites, quick commerce platforms, and thousands of offline retail outlets.

Key Takeaways

Renee Cosmetics’ ongoing fundraising efforts and rapid growth highlight its emergence as a formidable player in India’s beauty sector. With a robust product lineup, expanding distribution, and a focus on innovation, the company is well-positioned for both domestic dominance and international expansion. Investors and consumers alike should watch for Renee’s next moves as it continues to disrupt the beauty industry landscape.