Introduction

BMW Group India has set a new benchmark in the luxury automotive sector by recording its highest-ever car deliveries for the first half of 2025. The company sold a combined total of 7,774 BMW and MINI vehicles between January and June, reflecting a robust 10% year-on-year growth despite challenging market conditions. This achievement is particularly significant in the context of India’s rapidly evolving automotive landscape, where premium brands face stiff competition and shifting consumer preferences. The surge is attributed not only to traditional luxury offerings but also to BMW’s aggressive push into the electric vehicle (EV) segment, where it has maintained a clear leadership position.

Key Topics

Record-Breaking H1 2025 Performance

BMW Group India’s sales performance in H1 2025 marks a historic milestone. The company delivered 7,774 cars, comprising 7,477 BMW units and 297 MINI units, surpassing the 7,081 units sold in the same period of 2024. In addition, BMW Motorrad, the company’s motorcycle division, sold 2,569 units, reflecting strong demand across product lines.

Highlights:

Total H1 2025 car deliveries: 7,774 (BMW: 7,477; MINI: 297)
Year-on-year growth: 10%
Motorcycle sales (Motorrad): 2,569 units
Luxury segment leadership: Maintained in both conventional and electric vehicles

Data Insights :

Metric	H1 2024	H1 2025	Growth (%)
BMW + MINI Car Deliveries	7,081	7,774	10
Motorrad Motorcycle Deliveries	N/A	2,569	N/A
EV Deliveries (BMW + MINI)	~396*	1,322	234

*Approximate, based on 234% growth.

The BMW iX1 Long Wheelbase was the top-selling electric model, followed by the flagship BMW i7, highlighting the shift toward premium EVs among Indian buyers.
Long-wheelbase models, including the BMW 7 Series, saw a 159% surge in sales, reflecting changing consumer preferences for more spacious and luxurious vehicles.

Surge in Electric Vehicle Sales

BMW Group India’s focus on electric mobility has yielded remarkable results. The company sold 1,322 electric vehicles (EVs) in H1 2025, representing a 234% increase over the previous year. This surge has solidified BMW’s leadership in the luxury EV segment in India.

EV sales contribution: 18% of total BMW Group India car sales in H1 2025
Top EV models: BMW iX1 Long Wheelbase, BMW i7
Market leadership: Maintained in luxury EV segment with significant year-on-year growth

Segment	H1 2024	H1 2025	Growth (%)
Luxury EV Sales	~396*	1,322	234

*Estimated based on reported growth.

The BMW iX1 Long Wheelbase’s popularity underscores the rising demand for compact luxury SUVs with electric powertrains.
The flagship BMW i7, an all-electric luxury sedan, has also contributed to the brand’s EV momentum.

Challenges & Solutions:

Challenge: Limited charging infrastructure and high upfront costs remain barriers to EV adoption in India.
Solution: BMW’s investment in expanding its EV portfolio and customer education, along with partnerships for charging solutions, has helped mitigate these challenges and accelerate EV sales growth.

Market Trends and Strategic Focus

BMW Group India’s success is underpinned by a strategic focus on product innovation, customer experience, and adaptability to market trends. The company has capitalized on the growing demand for Sports Activity Vehicles (SAVs) and long-wheelbase models, which are particularly favored in India for their comfort and status appeal.

Key Characteristics:

SAV and long-wheelbase model demand: Key growth drivers
Customer-centric approach: Enhanced after-sales service and digital engagement
Resilience: Achieved growth despite broader market challenges and economic headwinds
The 159% growth in long-wheelbase model sales demonstrates BMW’s ability to tailor its offerings to Indian consumer preferences.
The company’s robust after-sales network and digital initiatives have further strengthened customer loyalty and brand perception.

Challenges & Solutions:

Challenge: Navigating supply chain disruptions and fluctuating economic conditions.
Solution: Diversified product portfolio, local assembly, and agile supply chain management have enabled BMW to maintain momentum and market leadership.

Conclusion

BMW Group India’s record-breaking H1 2025 performance reflects both the resilience and adaptability of the brand in a dynamic market. The company’s 10% growth, driven by strong demand for luxury vehicles and a 234% surge in EV sales, underscores its leadership in the premium segment. As electric mobility gains traction and consumer preferences evolve, BMW’s strategic focus on innovation and customer experience positions it for continued success. Looking ahead, the company’s ability to address infrastructure challenges and sustain momentum in the EV space will be crucial for maintaining its competitive edge in India’s luxury automotive market.